Day 28: Character, Setting, Situation

(Day 28) Character, Setting, Situation

Today I want to talk to you about something that was a real game changer for me.

I used to have this problem. I’d get a good idea and I’d start to write it and the whole time I was working on that story, I had this sick feeling in the pit of my stomach that I was never, ever, ever going to have another good idea again.


That’s a lot of stress to work under. Of course, I always did get another good idea. Usually it came just as I was hitting Act II of the story I was working on at the time. But the fear that I was played out was always with me, on some level.

Until I did this one thing.

I started keeping three lists.

One list of characters, one list of settings, and one list of situations.

That’s it.

When I want or need an idea, I just sort of stir things around, pick one from each list, and see what comes up. Then I work through the four steps of How to Develop + Test a Story Idea, and add the idea to my stable. It feels awesome having those stories in a notebook, just waiting for me to write them.


Start your three lists. You probably already have at least a few characters, settings, and situations swimming around in your head. Don’t worry today about how they’ll come together. Just get them down. And if you haven’t already signed up for H2DSI, do that. (It’s free!) Come on over to Facebook today and share one character, one setting, and one situation with us, if you want to.

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Day Twenty-Seven: Welcome Your Muse

(Day 26) Call Your Writing Muse

“One reason I don’t suffer Writer’s Block is that I don’t wait on the muse, I summon it at need.”

— Piers Anthony

Writers Block.



It’s the literary plague. The thing that looms over all of us, heavy and threatening, determined to kill our dreams.

I have a secret for you, though. It’s something I learned when I was a in my mid-twenties and working as the only newspaper reporter at a tiny newspaper in rural Nevada town. A town that was literally named the Armpit of America.

This is a truth that just about any journalist who has to produce writing on a deadline. Day after day after day.

Here it is: Writer’s block isn’t a thing.

Oh. I know it feels like a thing. I actually call it writer’s brain. See, writing is hard. Super hard. It’s so hard and so cerebral that our brains will do literally anything to give us an out.

So, suddenly we can’t write if our muses don’t show up. We can’t write if we’re not inspired. And it make sense, right? Who can write without inspiration? It’s insane to expect it.

See? Your brain gives you a way out of the hard work, while still letting you feel like a writer. Not only a writer–a TORTURED writer searching for inspiration. A writer abandoned by the muse.

Here’s what I want you to do today. I want you to figure out how to call your muse. Pull her right up out of wherever she’s hiding and put her to work. No more waiting on inspiration. You’re in charge here. You decide when your muse is going to inspire you.

Call Your Writing Muse

Here’s how I do it, on days when the idea of writing for even ten minutes feels monumental.

I light a candle. A yellow or orange candle, because those are my creativity colors. A citrus scent is best, but not 100 percent necessary. And I invite her. Verbally. Nothing as serious as a prayer or an invocation. I just say, “Hey, muse, let’s work.” Then I work. (That’s the important bit.) And when I’m done, I blow out my candle and say, “thanks for showing up today, Muse.”

That’s it.

Today, I want you to think about what you can do to call your muse. And remember that what you’re really doing is A) appeasing your writer brain and B) indicating to all of your systems that it’s time to work.


Come up with a little routine that you can use to call your muse. Come on over to Facebook and share it.


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Day 26: Participate

(Day 26) Participate

If you’re reading this, you’re probably part of Ninja Writers.

If you’re not, you should be.

Writers are often introverted by nature and it can be easy to isolate yourself when you’re doing such isolated work. Especially when that work involves building who worlds in your head that start to feel very real.

That just sounds crazy, right? I don’t want you to go crazy! So, for today’s assignment, I’m going to encourage you to participate in the writing community you started building a couple of days back.

Specifically, in Ninja Writers.

Here are a few things you can do:

Come introduce yourself, if you haven’t.

Respond to a thread. (I’m going to start a few getting to know you type threads today.)

Ask for a beta reader.

Offer to be a beta reader.

Share a link to your blog or something online that you’ve written.

If someone else shares a link, follow it and respond.

Sign up for the Ninja Writer’s Academy and do the assignments on Saturdays.

Do the Wednesday Hump Day Prompts.

Ask a question.

Answer a question.

Be present. Participate!


If you’re not part of the Ninja Writers Facebook Group, get over there and sign up today. And be active. Today.


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Day Twenty-Four: Use Strong Verbs

(Day 24) Use Strong Verbs

After I wrote my first (terrible) draft of my first novel, I spent a couple of years learning everything I could about how to write a good story. Every time I learned something, I went and applied it to my entire manuscript.

The one thing I learned that changed my writing the most was how to use strong verbs.

A lot of times people confuse weak verbs with passive verbs. They aren’t the same thing.

A passive sentence looks like this:

The street was run down by Mary.

The story isn’t doing anything, right? It’s the subject of this sentence, but it’s just sitting there having something done to it by Mary.

The good news is you’re probably not really using passive tense in your writing.

The same sentence written in active tense, but with weak verbs looks like this:

Mary was running down the street.

Now the subject of the sentence is Mary and she’s doing something. She’s just doing it with pretty weak verbs.

And the same sentence with a stronger verb.

Mary ran down the street.

Simple past tense (or present tense) is almost always stronger than the combo of a to-be verb + an -ing verb.

You can, of course, make it even stronger by using a more precise verb.

Mary sprinted down the street.

Mary jogged down the street.

Mary tore down the street.

Mary stumbled down the street.

Mary skipped down the street.

See what I mean? Each of these nice, strong verbs adds something to the sentence, which adds something to the story.

If you use a strong verb, you take away the need for an adverb. You don’t need to write Mary ran quickly down the street if you use the verb “raced.”

There aren’t many technical assignments in this series, but this one is really important. It will improve your writing instantly.


Open your work in progress, or something else you’ve written. Search for the “-ing.” How many combinations of a to be verb and and -ing verb did you find? Could you use a simple, stronger verb instead? Start fixing them. I promise by the time you do that in a whole manuscript, you won’t use weak verbs anymore. (Or not as often. This exercise is still part of my editing process.)

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Day 23: Learn Your Craft

(Day 23) Learn the writing craft

I told you guys about my NaNoWriMo experience. I wrote the first draft of my first novel during NaNoWriMo in 2004. Once I knew that I could actually get through a first drat, that was it. I was hooked. I just needed to learn how to write well.

So, I started to study. I went to college and studied creative writing. I read (and really studied) every book on writing I could get my hands on. I found other writers to learn from.

I think that taking the time and the effort to learn is a major difference between someone who wants to be a writer and someone who really is one.

So, today, I’d like to encourage you to take a class.

I just put a free course up on Teachable that would be a good place to start. It’s a series of exercises that will help you plot Act I of your novel. (It’s a chunk of my course A Novel Idea.) You can also sign up for How to Develop + Test a Story Idea. (Also free.)

If you want to put some money into it, you can contact your local community college to see if they offer any community education writing courses. (You can also take one of my more advanced classes.)

Writing Groups in your area might offer one day workshops or have authors in to teach.

You can learn from authors online, too. Two of the most generous with their wisdom are Hugh Howey and Chuck Wendig.


Get signed up for The Plotting Workshop: The Hero’s Journey Act I or H2DSI (or both!) Come on by Facebook today, too. It’s the first Ninja Writer Novel Writing Day.


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Day 22: Set Up a Writing Space

(Day 22) Your Writing SpaceYou might be wondering why it took me so long to get around to this one.

It’s simple: you needed to build your writing habit first.

You’ve been writing everyday for 21 days. First–yes. You are a rock star! I’m so proud of you.

You’ve officially been writing everyday for long enough to officially have built a habit. You know. According to the people who decide these things. Scientists or something.

I hope that you’re starting to feel like a writer, down deep in your bones.

Because you’re going to set up a space to do your writing today.

Here’s where I write (officially.) It’s a corner of my den, next to my dining room.

Week 12 of 52 Weeks of C.H.a.O.s is all about decluttering the other room. You know where it is. The place where you dump stuff.

I wish that I had an office, because it can be seriously chaotic trying to write in a house that’s as full of people as mine is. In fact, I often end up writing in my bedroom with a lap desk so that I can close the door.

When we first moved to Reno we lived in a tiny apartment–me, Kevin, and three kids in about 800 feet. That’s where I got into the habit of writing with a lap desk sitting on my bed.

All of that to say: writing on your bed with a lap desk counts as a writing space.

Writing at your kitchen table counts.

On your couch with a TV table counts.

Starbucks counts.

An office inside or outside of your house counts.

All I want you to do today is think about where your space is. Claim it. Own it.

And think about what you need to transform where ever that space is into your writing space. For me that includes: good pens, cheap notebooks, a computer, a yellow candle, and warm feet.


Where is your writing space? What do you need around you to make a space your writing space? Come over to Facebook today and share with us.


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Day Twenty-One: Call Yourself a Writer

(Day 21) Am I a Writer?

I want you to do something, right now.

I mean it, right this minute, where ever you are.

Say this out loud: I AM A WRITER.

How did that feel? If it felt great–hell, yes! That’s awesome.

But, it’s okay if your answer to that question is: it felt like a lie.

Trust me when I tell you that I get how hard it is to make the mental leap to considering yourself a writer. I’ve heard people say that they won’t do it until they’re a best seller (To be fair, none of those people were published. I’d be willing to bet they change their mind the first time they see a book with their name on it.) Hopefully your own criteria for when you’ll feel like a writer is somewhat lower than being on a best seller list.

I made a decision when was very young that I’d officially call myself a writer the first time I got paid something for something I’d written. That turned out to be an article about dog friendly restaurants in Las Vegas. I was paid ten bucks. A few weeks later I wrote “writer” on my daughter’s kindergarten registration form.

I’m glad that I set the “I’m a writer” bar fairly low. I probably would have given up years ago if I’d decided I needed to be traditionally published first. Or worse, that I had to be a best seller.

I called myself a writer well before it was obvious to anyone else that I was. As a direct result of that, I mustered up the nerve to apply for a job as a newspaper reporter, when I didn’t have a college degree or any experience (I got that job.) I believed I was a writer and that formed my vision of myself.

If you’re holding back from telling people that you’re a writer because you think maybe it’s not okay to say that if you’re not published or you haven’t written a novel yet or no one’s paid you anything–here’s me giving you permission to just do it. Break whatever rule you think there is about who gets to say that they’re a writer.

You get to, Ninja Writer. Today. The next time someone asks you what you do. When you look in the mirror and need a boost. You are a writer. It’s okay to own that.


Did you already say “I am a writer” out loud? Good. Now, say it out loud to another person. You can practice by coming to say it in our Facebook group.


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My Publishing Story

My Publishing Story

A couple of days ago I mentioned that it took me seven years to go from crappy NaNoWriMo first draft to having a book published by Penguin.

I want to talk to you a little more about that.

I wore a new dress the day my second book launched. I wore lipstick and fixed my hair. My kids and my husband were spit-shined like we were about to meet the president. We trooped into Barnes and Noble, up the escalator, to the G shelf in the YA section.

We’d done this same thing the day before, when my first book launched. I was prepared for the excitement of seeing my new book on the shelf.

Only, this time, it didn’t work that way.

Rebel Nation wasn’t there.

I wonder if you can imagine the way everything inside me tightened, like it was being squeezed by the giant fist of the publishing industry.

Barnes and Noble hadn’t picked up my second book.

Because of that, Penguin didn’t pick up my third book.

It didn’t matter that my first book had good reviews. It didn’t matter that my editor had encouraged me to end Rebel Nation on a cliffhanger. It didn’t matter that I was getting daily emails from readers who loved my story.

The giants spoke and there wasn’t anything I could do about it. All of a sudden, I went from having a shining literary future ahead of me to being the devastated owner of a career that consisted of two thirds of a failed trilogy that ended on acliffhanger.

So I fell into a funk. For the first time since 2004, I stopped writing. For a whole year, I didn’t write a word. I teetered on the edge of going all in on my Plan B and becoming a classroom teacher.

It was how close I came to giving up writing altogether that, in the end, made me stop feeling sorry for myself and tell another story. And it was The Plotting Workshop, believe it or not, that carried me through the first steps to getting back to writing.

I sat down and wrote out all the steps that I needed to take to plot a new story. And then I just started taking them, one by one. And when I was done, I had a road map that I could follow through the story.

Every time I start a new story, The Plotting Workshop takes me through finding my inspiration, the steps of the Hero’s Journey, developing 30 key scenes, building a physical plot board, and finally writing a synopsis.

If you click here, you can pick up a free worksheet detailing those steps. (And my favorite writing exercise from The Plotting Workshop.)

Writing is hard, Ninja Writer. I told you that in my last email. Sometimes it’s heartbreaking. But if you’re a storyteller, you’re driven to it. Not writing, then, is even more heartbreaking.

What I’ve learned over the last couple of years, since being traditionally published, is that I don’t have to rely on traditional publishers to give me a career. If I write a good story, I can find an audience for it. And there has never been a more exciting time to be a writer, as far as publishing goes.

For exciting, of course, you can read scary. But there’s all of us, Ninja Writers. We’re in this together. I’m so grateful for that.

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Day Twenty: Find Your Writing Community

(Day 20) Find Your Writing Community

In her book Big Magic, Elizabeth Gilbert wrote: “Do whatever brings you to life, then. Follow your own fascinations, obsessions, and compulsions. Trust them. Create whatever causes a revolution in your heart.”

That’s how we got Ninja Writers. I wanted a strong writing community. More than strong–I wanted a magic writing community. I trusted that if I reached out, other writers would find me and we could build that community.

And we did.

Ninja Writers is, by far, the most amazing writing group I’ve ever been part of. It’s a family. And it’s the thing that’s going to make the difference for all of us, between wanting and being.

I have a local writers community, too. I belong to my local chapter of the Society of Children’s Book Writers and Illustrators (SCBWI) and I’ve been part of Romance Writers of America (RWA) even though I don’t write romance anymore, because the community there is so strong.

Today, I’d like you to take a minute to think about your writing community. Do you have local friends who are writers? I’m writing this in mid-October, which is a great time to find local writing groups as they gear up for NaNoWriMo.

Are you part of our Ninja Writers Facebook Group? If you’re not, I’d like to invite you to join us. Nothing would make me happier.

Writers tend to be introverted. And sometimes when we start writing, it can be hard to be confident enough in our work to want to reach out or to feel like we should. There is something truly magical, though, when you find your people. You know–your tribe.

Ninja Writers is our tribe. Hopefully, you can find a local tribe as well.


Two parts:

First come join Ninja Writers if you haven’t already and introduce yourself. Let us know where you are, what you write, who you are.

Second, make an off Facebook connection with another write. Exchange emails or phone numbers with another Ninja Writer. Reach out to someone in your real life who is also a writer. Google writing groups in our area and plan to attend a meeting.



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Building an Email List Changed My Life

Last week, I went to Nashville for Tim Grahl’s Bestseller Summit. I was super excited to be able to attend, because a year ago I read Tim’s book (Your First 1000 Copies) and it changed my life.

I had a couple of novels published by Penguin a couple of years ago, and trusting a big publisher to handle promotion and marketing was a bad idea. (I wrote about how that experience f*cked me up here. Asterisk and all.)

So, I read Tim’s book. He said build an email list. I was all in. Mostly because I was in a horrifying day job and I was desperate to do something that would get me out of there.

I’ve built my list from 0 to over 10,000 since February 1.

Six weeks in, I launched a Novel Writing class to my list (which had about 1500 people on it then) and earned twice what I earned in a year at that awful day job–enough to let me quit.

Most importantly, though, for me as an author: that list represents a platform that will support me when my next book is published in the spring.

I thought I’d share some of the things that worked.

I looked for experts + I took their advice

The first expert I found was Bryan Harris of VideoFruit. I started with his free class and reading his blog. I followed every suggestion. Every. Suggestion. Then I bought his Rapid List Builder class, which was the best money I’ve ever spent.

I also reinvested some of the money I earned from my first class launch in joining a small coaching group run by Jeff Goins. Tribe Writers taught me the basics about running a blog. The coaching group went much deeper.

Most important, though? I sought out advice from experts and then I implemented it. When Bryan Harris said ‘text your best friend and invite them to join your email list,’ I did it. When Jeff Goins taught me his three bucket system for creating content for my blog, I used it. When Tim Grahl mentioned a three-email system, I wrote it.

I figured out how to make Facebook ads pay for themselves

I have this little loop that’s the coolest thing.

Above I told you that I earned two years of my annual income with my first course launch. Everything is relative, right? I was a $9.75 an hour teacher’s assistant (loved the kids, but the teacher was an absolute nightmare. That’s a story for another time.) I worked 27 hours and forty-five minutes a week, because the school district didn’t want to give me benefits.

So, I didn’t have money to pay for traffic to my shiny new blog. What I did have was a writing planner I’d designed for myself that I thought other writers might like. So I put it in my thank you page and sold it for $7.

Whatever I earn one day selling my planner on my thank you page, I spend on Facebook ads the next day.

So the cool little loop looks like this:

FB ad sends a visitor to my blog > Visitor subscribes to my list > Visitor gets sent to my thank you page > Maybe two or three visitors a day buy the planner for seven bucks > I use that money to pay for more FB ads.

This little loop is so cool that I got to talk about it on the stage with Tim Grahl at his conference! Here’s photo proof:

Talking to Tim Grahl about how ConvertKit, VideoFruit, and Tribe Writers changed my life.

c/o the super talented Sionnie.

I wrote about something that a lot of people are passionate about

Unless you’re J.K. Rowling or Stephen King, literally no one cares about your personal writing process.

I know that’s harsh, but it’s the truth. If it helps, that goes for me, too. I’m a published author and literally no one wants to read a blog about me writing my books.

Instead of starting an author blog where I talked about my process, tried to drum up interest in a cover reveal, and shared pictures of myself speaking on a panel at my local comic con, I wrote about something that lots and lots of other people are passionate about.

I wrote about their writing processes.

I wrote about helping them write their own stories. I offered to help them learn to tell them well.

Jeff Goin’s Tribe Writers course involved coming up with a worldview. This was mine: I believe that a good story told well can change the world. In fact, I believe that very little else ever has.

As soon as I stopped trying to get people interested in my stories and started paying attention to theirs — they magically started caring about mine, too.

I think this is maybe the one thing I did that made the most difference. Instead of trying to sell myself, I set out to be of service to other people.

I Taught What I Knew: ConvertKit

This one came from Nathan Barry at ConvertKit. Teach Everything You Know is the motto over there. And that’s exactly what I did.

(And ConvertKit helped me do it, because it is the most fantastic email service. Ever. If you’re a writer, you need to build an email list. I highly recommend you do it on ConvertKit. #fangirlmoment #sorrynotsorry)

I know how to build a road map through a novel, so I started there.

I’ve developed a method for writing a novel that works really well. So, I taught that, too. I launched A Novel Idea (a year-long class that teaches that method for writing a book) for the first time in March. And, you know, the whole two years’ income thing happened.

I sent out an email to that list I’d been working on about six weeks after I started my blog, then went to a movie. While I was at the movie, I was pretty sure that I’d made a mistake and decided I’d just quietly shut it down.

Only, by the time the movie was over, a couple of people had bought the class.

But here’s the thing. Teaching what I know helped me earn a living wage (finally), but it is also the one thing that’s built my list more than anything. More than Facebook Ads. More than give aways or guest posts or SEO.

If you teach something that you’re good at and that other people want to be good at, too, you’ll find students.

Leave a comment and let me know if you’re a writer building an email list. What’s one thing that’s working for you?

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