Day Twenty-One: Call Yourself a Writer

(Day 21) Am I a Writer?

I want you to do something, right now.

I mean it, right this minute, where ever you are.

Say this out loud: I AM A WRITER.

How did that feel? If it felt great–hell, yes! That’s awesome.

But, it’s okay if your answer to that question is: it felt like a lie.

Trust me when I tell you that I get how hard it is to make the mental leap to considering yourself a writer. I’ve heard people say that they won’t do it until they’re a best seller (To be fair, none of those people were published. I’d be willing to bet they change their mind the first time they see a book with their name on it.) Hopefully your own criteria for when you’ll feel like a writer is somewhat lower than being on a best seller list.

I made a decision when was very young that I’d officially call myself a writer the first time I got paid something for something I’d written. That turned out to be an article about dog friendly restaurants in Las Vegas. I was paid ten bucks. A few weeks later I wrote “writer” on my daughter’s kindergarten registration form.

I’m glad that I set the “I’m a writer” bar fairly low. I probably would have given up years ago if I’d decided I needed to be traditionally published first. Or worse, that I had to be a best seller.

I called myself a writer well before it was obvious to anyone else that I was. As a direct result of that, I mustered up the nerve to apply for a job as a newspaper reporter, when I didn’t have a college degree or any experience (I got that job.) I believed I was a writer and that formed my vision of myself.

If you’re holding back from telling people that you’re a writer because you think maybe it’s not okay to say that if you’re not published or you haven’t written a novel yet or no one’s paid you anything–here’s me giving you permission to just do it. Break whatever rule you think there is about who gets to say that they’re a writer.

You get to, Ninja Writer. Today. The next time someone asks you what you do. When you look in the mirror and need a boost. You are a writer. It’s okay to own that.


Did you already say “I am a writer” out loud? Good. Now, say it out loud to another person. You can practice by coming to say it in our Facebook group.


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My Publishing Story

My Publishing Story

A couple of days ago I mentioned that it took me seven years to go from crappy NaNoWriMo first draft to having a book published by Penguin.

I want to talk to you a little more about that.

I wore a new dress the day my second book launched. I wore lipstick and fixed my hair. My kids and my husband were spit-shined like we were about to meet the president. We trooped into Barnes and Noble, up the escalator, to the G shelf in the YA section.

We’d done this same thing the day before, when my first book launched. I was prepared for the excitement of seeing my new book on the shelf.

Only, this time, it didn’t work that way.

Rebel Nation wasn’t there.

I wonder if you can imagine the way everything inside me tightened, like it was being squeezed by the giant fist of the publishing industry.

Barnes and Noble hadn’t picked up my second book.

Because of that, Penguin didn’t pick up my third book.

It didn’t matter that my first book had good reviews. It didn’t matter that my editor had encouraged me to end Rebel Nation on a cliffhanger. It didn’t matter that I was getting daily emails from readers who loved my story.

The giants spoke and there wasn’t anything I could do about it. All of a sudden, I went from having a shining literary future ahead of me to being the devastated owner of a career that consisted of two thirds of a failed trilogy that ended on acliffhanger.

So I fell into a funk. For the first time since 2004, I stopped writing. For a whole year, I didn’t write a word. I teetered on the edge of going all in on my Plan B and becoming a classroom teacher.

It was how close I came to giving up writing altogether that, in the end, made me stop feeling sorry for myself and tell another story. And it was The Plotting Workshop, believe it or not, that carried me through the first steps to getting back to writing.

I sat down and wrote out all the steps that I needed to take to plot a new story. And then I just started taking them, one by one. And when I was done, I had a road map that I could follow through the story.

Every time I start a new story, The Plotting Workshop takes me through finding my inspiration, the steps of the Hero’s Journey, developing 30 key scenes, building a physical plot board, and finally writing a synopsis.

If you click here, you can pick up a free worksheet detailing those steps. (And my favorite writing exercise from The Plotting Workshop.)

Writing is hard, Ninja Writer. I told you that in my last email. Sometimes it’s heartbreaking. But if you’re a storyteller, you’re driven to it. Not writing, then, is even more heartbreaking.

What I’ve learned over the last couple of years, since being traditionally published, is that I don’t have to rely on traditional publishers to give me a career. If I write a good story, I can find an audience for it. And there has never been a more exciting time to be a writer, as far as publishing goes.

For exciting, of course, you can read scary. But there’s all of us, Ninja Writers. We’re in this together. I’m so grateful for that.

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Day Twenty: Find Your Writing Community

(Day 20) Find Your Writing Community

In her book Big Magic, Elizabeth Gilbert wrote: “Do whatever brings you to life, then. Follow your own fascinations, obsessions, and compulsions. Trust them. Create whatever causes a revolution in your heart.”

That’s how we got Ninja Writers. I wanted a strong writing community. More than strong–I wanted a magic writing community. I trusted that if I reached out, other writers would find me and we could build that community.

And we did.

Ninja Writers is, by far, the most amazing writing group I’ve ever been part of. It’s a family. And it’s the thing that’s going to make the difference for all of us, between wanting and being.

I have a local writers community, too. I belong to my local chapter of the Society of Children’s Book Writers and Illustrators (SCBWI) and I’ve been part of Romance Writers of America (RWA) even though I don’t write romance anymore, because the community there is so strong.

Today, I’d like you to take a minute to think about your writing community. Do you have local friends who are writers? I’m writing this in mid-October, which is a great time to find local writing groups as they gear up for NaNoWriMo.

Are you part of our Ninja Writers Facebook Group? If you’re not, I’d like to invite you to join us. Nothing would make me happier.

Writers tend to be introverted. And sometimes when we start writing, it can be hard to be confident enough in our work to want to reach out or to feel like we should. There is something truly magical, though, when you find your people. You know–your tribe.

Ninja Writers is our tribe. Hopefully, you can find a local tribe as well.


Two parts:

First come join Ninja Writers if you haven’t already and introduce yourself. Let us know where you are, what you write, who you are.

Second, make an off Facebook connection with another write. Exchange emails or phone numbers with another Ninja Writer. Reach out to someone in your real life who is also a writer. Google writing groups in our area and plan to attend a meeting.



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Building an Email List Changed My Life


Last week, I went to Nashville for Tim Grahl’s Bestseller Summit. I was super excited to be able to attend, because a year ago I read Tim’s book (Your First 1000 Copies) and it changed my life.

I had a couple of novels published by Penguin a couple of years ago, and trusting a big publisher to handle promotion and marketing was a bad idea. (I wrote about how that experience f*cked me up here. Asterisk and all.)

So, I read Tim’s book. He said build an email list. I was all in. Mostly because I was in a horrifying day job and I was desperate to do something that would get me out of there.

I’ve built my list from 0 to over 10,000 since February 1.

Six weeks in, I launched a Novel Writing class to my list (which had about 1500 people on it then) and earned twice what I earned in a year at that awful day job–enough to let me quit.

Most importantly, though, for me as an author: that list represents a platform that will support me when my next book is published in the spring.

I thought I’d share some of the things that worked.

I looked for experts + I took their advice

The first expert I found was Bryan Harris of VideoFruit. I started with his free class and reading his blog. I followed every suggestion. Every. Suggestion. Then I bought his Rapid List Builder class, which was the best money I’ve ever spent.

I also reinvested some of the money I earned from my first class launch in joining a small coaching group run by Jeff Goins. Tribe Writers taught me the basics about running a blog. The coaching group went much deeper.

Most important, though? I sought out advice from experts and then I implemented it. When Bryan Harris said ‘text your best friend and invite them to join your email list,’ I did it. When Jeff Goins taught me his three bucket system for creating content for my blog, I used it. When Tim Grahl mentioned a three-email system, I wrote it.

I figured out how to make Facebook ads pay for themselves

I have this little loop that’s the coolest thing.

Above I told you that I earned two years of my annual income with my first course launch. Everything is relative, right? I was a $9.75 an hour teacher’s assistant (loved the kids, but the teacher was an absolute nightmare. That’s a story for another time.) I worked 27 hours and forty-five minutes a week, because the school district didn’t want to give me benefits.

So, I didn’t have money to pay for traffic to my shiny new blog. What I did have was a writing planner I’d designed for myself that I thought other writers might like. So I put it in my thank you page and sold it for $7.

Whatever I earn one day selling my planner on my thank you page, I spend on Facebook ads the next day.

So the cool little loop looks like this:

FB ad sends a visitor to my blog > Visitor subscribes to my list > Visitor gets sent to my thank you page > Maybe two or three visitors a day buy the planner for seven bucks > I use that money to pay for more FB ads.

This little loop is so cool that I got to talk about it on the stage with Tim Grahl at his conference! Here’s photo proof:

Talking to Tim Grahl about how ConvertKit, VideoFruit, and Tribe Writers changed my life.

c/o the super talented Sionnie.

I wrote about something that a lot of people are passionate about

Unless you’re J.K. Rowling or Stephen King, literally no one cares about your personal writing process.

I know that’s harsh, but it’s the truth. If it helps, that goes for me, too. I’m a published author and literally no one wants to read a blog about me writing my books.

Instead of starting an author blog where I talked about my process, tried to drum up interest in a cover reveal, and shared pictures of myself speaking on a panel at my local comic con, I wrote about something that lots and lots of other people are passionate about.

I wrote about their writing processes.

I wrote about helping them write their own stories. I offered to help them learn to tell them well.

Jeff Goin’s Tribe Writers course involved coming up with a worldview. This was mine: I believe that a good story told well can change the world. In fact, I believe that very little else ever has.

As soon as I stopped trying to get people interested in my stories and started paying attention to theirs — they magically started caring about mine, too.

I think this is maybe the one thing I did that made the most difference. Instead of trying to sell myself, I set out to be of service to other people.

I Taught What I Knew: ConvertKit

This one came from Nathan Barry at ConvertKit. Teach Everything You Know is the motto over there. And that’s exactly what I did.

(And ConvertKit helped me do it, because it is the most fantastic email service. Ever. If you’re a writer, you need to build an email list. I highly recommend you do it on ConvertKit. #fangirlmoment #sorrynotsorry)

I know how to build a road map through a novel, so I started there.

I’ve developed a method for writing a novel that works really well. So, I taught that, too. I launched A Novel Idea (a year-long class that teaches that method for writing a book) for the first time in March. And, you know, the whole two years’ income thing happened.

I sent out an email to that list I’d been working on about six weeks after I started my blog, then went to a movie. While I was at the movie, I was pretty sure that I’d made a mistake and decided I’d just quietly shut it down.

Only, by the time the movie was over, a couple of people had bought the class.

But here’s the thing. Teaching what I know helped me earn a living wage (finally), but it is also the one thing that’s built my list more than anything. More than Facebook Ads. More than give aways or guest posts or SEO.

If you teach something that you’re good at and that other people want to be good at, too, you’ll find students.

Leave a comment and let me know if you’re a writer building an email list. What’s one thing that’s working for you?

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Day 19: Pull the Trigger

Use Duotrope to research where to publish short stories.In our Facebook Group, I hear Ninja Writers talking often about being afraid of sending their work to readers–whether that’s a friend, a beta reader, or a publisher. Writing a story can feel like having a baby, and then suddenly shoving it out into the world, unprotected, straight into the arms of people who feel like it’s their purpose to be judgmental.

I want you to pull the trigger. I want you to think, today, about the places where you might be able to place a short form work.

Whether or not you have something to send out into the world, you should be familiar with the market. Whether you write , poetry, or creative non-fiction, there are publications that are eager to see new work. In fact, they spend all their time seeking it out.

Spend a little time today exploring the market. Just get your feet wet. If you have a short story or poem or essay that you feel is publishable, consider sending it out. But, even if you don’t, this is a good step toward that day.


Duotrope is a website that lists more than 6000 markets for fiction, non-fiction, and poetry. It also features a submission tracker, which will help you keep track of where you’ve sent your work. It costs $5 a month after a week long free trial, but even if you don’t feel ready to pay for a subscription yet, check it out for a week.

Click around. Visit some publication websites. Read some submission guidelines. Start to familiarize yourself with what’s required if you want to be published in short form.


Go to Duotrope and get signed up for a free 7-day trial. Come on over to Facebook today. Let’s talk about pulling the trigger.

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My NaNoWriMo Story

I was 33 when I wrote my first novel during NaNoWriMo in 2004. I needed something to distract me from the longest November in the history of Novembers–before my daughter Ruby was born on December 8th that year. As November gets close, again, I thought I’d share my Nano story with you today, and give you some NaNoWriMo tips.

NaNoWriMo Tips: Have a baby in December.
December 2004 (and Ruby) did finally make it.

So, in 2004, I did it. I wrote like a fiend every day for a month and I finished a first draft. It really sucked. Like, really, really, really sucked. But I did it. And doing it was magical for me, because once I knew I could write a novel, I knew I could learn to write one well.

But all that mattered to me on November 30, 2004 was . . .

I wrote my first novel!

Then I gave it an edit and I was so proud of myself. To celebrate, I sent out a round of agent query letters. This was in the olden days of the early aughties, when you still had to send an actual letter with photocopied pages and a SASE.

I expected a long wait time, while these agents read the sample of my masterpiece and considered how they might best help me to become a bestselling super star.

What actually happened was that my mailbox filled, rather quickly, with a flurry of little slips of paper (agents didn’t even give a whole sheet to queries they insta-bounced) that said something along the lines of:

Dear Author,

Thanks for sending in your work. It’s not for me, but keep trying.



What that sounded like to me was more like this:

Hey, Shaunta! You suck. Give it up now. Don’t make me, or any other agent, read another word of your incompetent attempts at being a writer.

Best of luck finding some other career. May I suggest being a teacher? That’s your Plan B, right? Right.


What I’m saying is, its hard to write your story. It’s the hardest thing I’ve ever done. It sucks to write something that you know is crap. It’s miserable, sometimes, to keep working and keep pushing and keep trying, when there isn’t any real outward sign that success is imminent.

You might finish your first draft this November, but it takes a lot longer than that to produce a work of fiction that’s fit for public consumption. In fact, it took me longer to make that first book readable because I rushed it out.

NaNoWriMo was worth it, because knowing I could write a novel at all was a game changer for me. But it’s not a sustainable method for creating a writing career. In reality, it takes closer to a year to write and revise a book. And that’s why just about every writer (Nanite or not) out there has a file or a drawer full of half-finished good starts.

We are the collectors of good starts, when what we need to be is the perpetrators of strong finishes.

NaNoWriMo is great for pushing writers past the start, through the middle, straight to the end. To the finish.

And that’s the only real secret to being a successful writer: You have to finish. And you have to be willing to keep finishing and keep finishing.

A few years after that NaNoWriMo, I’d studied Creative Writing at the university level. I’d written four more books. None of them were publishable, but each one was better than the last.

Then, in 2010, I finished another story. And I sent out another round of query letters (electronic this time.) And instead of a shower of ‘dear author’ form letters, I found an agent. Actually, in addition to a shower of ‘dear author’ form letters, I found an agent. And she found me a publisher. That publisher was an imprint of Penguin and they bought two of my books.

Learning to be a finisher took me from being someone who wrote ‘write a novel’ at the top of every New Year’s Resolution list to being a Writer.

My mission is to help you make that leap from being someone who wants to write, to someone who is a writer. I’m so happy to be on this journey with you. I truly believe that a good story, well told, can change the world. In fact, very little else ever has. I can’t wait to see yours do its thing.

If you’re getting ready to give NaNoWriMo a shot, I want to teach you some things I wish I’d known that first time around. These things would have helped me get from that first terrible first draft to being a published author faster.

These things also would have helped me realize the one-word secret to going from being someone who wants to write to being a writer. They would have helped me FINISH a first draft a lot sooner. Even years sooner.

NaNoWriMo Tips

Start with a plan (I made you a workbook!)

I can’t stress this one enough. If you’re going to try to write as fast as NaNoWriMo requires, having a road map through that story will make all the difference. My favorite way of doing that is with a system we call How to Develop + Test a Story Idea, or H2DSI.

I’ve created a H2DSI Workbook just for you! Download it now and use it to help plan your story before you start to write it. (Just put your email in the form below.)

H2DSI: The Workbook

Leave your email address here and I'll get you your copy of the workbook that will help you to Develop + Test your awesome idea.

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Don’t edit until you’re finished with your first draft

Whatever you do, don’t fall into the trap of trying to edit while you’re writing a first draft.

I have this theory: writing is so hard that the writer’s brain will go to any length to make the writer feel like they’re writing, when really, they are not. Editing is the number one culprit. Because it makes so much sense to think that you can’t move forward if what you’ve already written sucks.

Lock your Inner Editor in a cage until you’re ready for her to do her thing. Just keep moving forward.

Remember that you’re the boss of this thing

Writing is your job. It’s your work.

Pull out a calendar and write down your writing schedule for this week. In ink. If you’re doing NaNoWriMo next month, know that you’re going to need two or three hours a day, every day, and find  them. Commit to them.

FRED (the Folder for Reaching the End of your Draft) is the best tool I know for managing your writing time. You can download your FRED by clicking right here.

This is your job, Ninja Writer, long after November is over. You don’t have to have hours a day to dedicate to it, though. Just remember that whatever time you set aside for writing is as important as hours you’re scheduled to work at a day job.

Come on over to Facebook today and let’s talk about what it takes to finish your story.

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Day Eighteen: Murder Your Darling, or Not

Murder my darling, or not.

William Faulkner said: “In writing, you must kill all your darlings.”

Stephen King said: “Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler’s heart, kill your darlings.”

Kill your darlings, is perhaps, the scariest, most intense piece of writing advice ever.

But I don’t want to murder my darling!

I’d like to make a case, today, for the idea that you don’t actually have to do it. At least, not every time. Instead, you just have to identify your darlings. Then make a decision.

So, a darling is a piece of your writing that you’re super attached to, to the point that you’re not seeing it objectively. It’s a scene or a character or some other part of your stories that you’re bending over backwards to make relevant.

And sure, sometimes you have to kill your darling. You just do. Maybe your story has changed to the point that the scene you love so much just doesn’t fit anymore. Maybe your favorite character just has to wait for another book.

But sometimes you can make it work.

The key is to remove ego from the equation. Forget that it’s your hard work you’re going to have to toss if the scene gets a double thumbs down. Look at the problem with fresh eyes (if you can actually have fresh eyes take a look, even better.)

Here are the three steps to (Maybe) Killing Your Darlings.

Identify the Darling

If you really love the thing, but you have to keep fighting with it–you probably have a darling.

If your beta readers are confused by it, but you feel heartsick when you think of cutting it–you probably have a darling.

If you have a scene that’s your best writing ever, but feels like it belongs in a different book–you definitely have a darling, Darling.

I’m willing to bet that as soon as you read the title of this post, you thought of a scene in your work-in-progress.

Evaluate the Darling

Ask yourself what it is about the scene that’s giving you fits. If you cut it, will you have to write something else in its place, or could you lift it out whole and not really make a difference in your work? Does the darling scene play well with others–does it interact with the scenes before and after it?

Most important: What does the darling do for your work and what would happen if you took it out?

Kill it, or Not

The hard truth: If you can lift the scene out of your story and you won’t have to do any work to cover the loss, you probably need to do that. Every scene in your book should be indispensable. Often what makes a scene a darling is the fact that it’s too separate from the rest of the story.

The better news: If the scene is an important part of the story, but just doesn’t quite blend just right yet, you might be able to salvage it in revision.

The best news: You don’t have to actually revise it unless you’re finished with your first draft. Remember the one rule?

If you’re in revision, then evaluate your darling scenes with open eyes and an ego-free heart. If you do have to cut it, place it gently in it’s own file for later use. (Even if you never use it, you’ll feel better if you know it’s there. Just in case.)


Identify a scene in your work in progress and ask yourself: Am I going to have to murder my darling? (You don’t have to actually do it now. In fact, you’re not allowed to unless you’re in revision!) Just make a note of the scene in your writing notebook.

If you need some commiseration, come on over to Facebook. We’re here for you.

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Day Seventeen: Who’s Your Constant Reader?

Who is your constant reader?I’ve taken writing workshops, in my pursuit of a college education, where each student is required to copy off twenty copies of their chapter or short story and pass it around for the rest of the class to read. Next week, you sit there, silently, while twenty people talk about your work.

It’s excruciating. Usually, you’re forbidden from talking. You can’t correct people when they get something wrong. You can’t redirect them when they start arguing over something that doesn’t matter at all in the story. You just listen, take notes, and try to absorb it all.

That kind of workshopping has it’s place.

Once I turned in a short story with a punchline. The character, it turned out in the final line, was Jerry Lee Lewis. Literally no one got it except me (of course) and the teacher. We were the only people in the room older than forty. That workshop taught me that my story would fall flat with younger readers.

I also once wrote a short story that was a retelling of the Resurrection story from the Bible. Again, the teacher was the only other person who got it. She loved it, though, so it didn’t matter as much to me that the other students didn’t understand where I was going.

For that story, my teacher was my One Reader. Stephen King would call her a Constant Reader.

You can’t write for everyone. You also can’t write by committee. If you try, you’re going to make yourself crazy.

You also don’t have to have an actual person who is responsible for everything you write. (That’s a lot of pressure. For both of you.)

Who is Your Constant Reader?

Just think of who that One, Constant Reader is. Imagine that you’re on Criminal Minds and build a profile.  Here are some questions to get you started. You might have a different One Reader for each book you write.

  • How old are they?
  • Are they a man or a woman?
  • What else do they read?
  • What do they need in a book to be happy?
  • What makes a book an auto-buy for them?

Here’s what my One, Constant Reader looks like, for my current work in progress (a Robin Hood retelling):

She’s either 15 or 35. She reads classic children’s literature like The Chronicles of Narnia and Harry Potter and even though she probably wouldn’t say it out loud now, she read the whole Twilight series. Twice. She likes a strong romance in her stories, but the romance isn’t the main thing. (She totally picked a side in the Jacob/Edward debate though, and she reads fanfic just to dream about her ‘ships.) The next book in any series that she fell in love with is an auto-buy for her. She’s super loyal, but not the author. She’s loyal to the characters.

If you can find an actual reader that matches your One Reader, bonus. If they’ll actually read your work, double bonus! But it’s okay if you can’t. It still helps to know who you’re writing for.


Think about your One Reader today. Write up some details and come share them in the Facebook group.



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Day Sixteen: Publish Something

publish something on the free blogging platform Medium

Yesterday we talked about rejection.

In order to be rejected, you need to put your work out into the world.

Today, you’re going to pull the trigger. You’re going to muster up 10 seconds of brave and publish something.

The easiest, most accessible way I know to do that is on a free blogging platform called Medium.

Medium has the easiest interface I’ve ever seen. You don’t have to be accepted–anyone can open a Medium account and start blogging. You can write anything. An opinion piece. A blog post about literally anything. You can post short fiction.

Maybe what you post won’t get much attention. That’s okay.

Maybe it will blow up and go viral. That’s okay, too.

Here’s what I’m really excited about: there are enough Ninja Writers to make a difference. Come share your link in our Facebook Group. Invite people to read it and share.

I’ve had a couple of posts gain traction on Medium. Based on that experience, here are my best tips:

  • On Medium, the headline is king. Make it strong. Make it controversial. Make it something that it’s almost impossible not to click on.
  • Be provocative. It’s okay to pick a fight.
  • If you have a blog or a Facebook page or some other way for readers to stay in touch with you, include a link at the bottom of the post.
  • Medium is set up to make it easy for readers to highlight and share good lines.
  • Don’t be afraid to share the link with your friends via social media.


Set up a Medium account. Make sure to connect your Facebook and Twitter pages, so that anyone who follows you on those platforms and has a Medium account will become your follower. Post something. Today. It can be a blog post or a piece of short fiction.

Come share what you posted in our Facebook Group. Let us help you boost the signal.

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